Privacy Policy

Last updated: September 6, 2026

Under Market Home Services respects your privacy and is committed to handling personal information responsibly. This Privacy Policy explains what information we may collect, how we use it, when it may be shared, and the choices available to you.

Information We Collect

We may collect personal information that you provide directly to us, including:

Name
Phone number
Email address
Service address
City and postal code
Details about items or materials you want removed
Preferred pickup dates
Photos you upload
Additional notes or messages
Communication preferences and consent selections

We may also collect limited technical information when you use our website, such as device information, browser type, IP address, pages visited, referral source, and website interaction data through analytics, advertising, and similar technologies.

How We Use Your Information

We may use personal information to:

Respond to quote requests and inquiries
Review photos and job details
Provide estimates and arrange service
Contact you about your request, appointment, or service
Send transactional or service-related email and text messages
Maintain customer and service records
Improve our website, services, and customer experience
Measure website and advertising performance
Prevent misuse, fraud, or security issues
Meet applicable legal and regulatory requirements

Text Messages and Electronic Communications

If you provide your phone number and consent to receive non-marketing text messages, Under Market Home Services may contact you regarding your inquiry, quote, appointment, pickup, or other service-related matters.

If you separately consent to marketing communications, we may send promotional messages, special offers, discounts, service updates, or similar communications.

Consent to marketing communications is optional and is not required to request or receive service. Message frequency may vary. Standard message and data rates may apply. You may reply STOP to opt out of text messages or HELP for assistance.

Cookies, Analytics and Advertising

Our website may use cookies, pixels, analytics tools, and similar technologies to understand website activity, measure performance, and improve advertising.

These technologies may collect information such as your browser, device, IP address, pages visited, actions taken, and referral or advertising information.

We may use third-party services such as Meta, Google, GoHighLevel, and other technology providers to support website hosting, analytics, advertising, customer communication, lead management, and related business operations.

How We Share Information

We do not sell your personal information.

We may share personal information with service providers that help us operate our business, including website, CRM, communications, analytics, advertising, cloud-hosting, payment, and other technology providers.

We may also disclose information when reasonably necessary to comply with applicable law, respond to lawful requests, protect our rights or property, or address security or fraud concerns.

Some service providers may process information outside Canada. When personal information is processed in another jurisdiction, it may be subject to the laws of that jurisdiction. Canadian privacy guidance recognizes that businesses may use third-party processors, including processors outside Canada, while remaining responsible for appropriate safeguards.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including customer service, business records, legal obligations, dispute resolution, and security.

When information is no longer required, we may securely delete, anonymize, or otherwise dispose of it as appropriate.

Protecting Your Information

We use reasonable administrative, technical, and organizational safeguards intended to protect personal information against unauthorized access, loss, misuse, disclosure, or alteration.

No website, network, or storage system can be guaranteed to be completely secure.

Your Privacy Rights

You may contact us to ask about personal information we hold about you, request access or correction where applicable, or raise a concern about how your information is handled.

Under Market Home Services operates in Alberta, where the Personal Information Protection Act (PIPA) governs many private-sector organizations and requires reasonable policies and safeguards for personal information. Federal privacy requirements may also apply in certain circumstances.

Third-Party Links

Our website may contain links to third-party websites or social media platforms. We are not responsible for the privacy practices, security, or content of third-party services.